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In the age of digitalisation, ‘net’ succinctly symbolises the core feature of modern technology. Just as the poet Bei Dao depicted the complexity of modern society with his one-word poem ‘net’, the Internet and the Internet of Things have created an unprecedented information and communication network by connecting individuals across the globe with their invisible ties.

One is a two-dimensional plane, the other is a digital medium, and they seem to be very different things from each other. However, with the power of technology, these two different advertising mediums are rapidly merging.