Screens with Shelves: Products Can "Speak"

Under the wave of digitalization, traditional shelves are quietly undergoing profound changes. In the past, shelves were just simple places to display goods, but with the help of screen technology, they are transforming into a digital medium that can "speak".

Screens: Making Shelves an Information Hub

In traditional retail scenarios, the interaction between consumers and products often relies on the introduction of shopping guides or static labels. With the popularization of smart shelves, the retail experience is changing - products are no longer passively waiting to be selected, but actively "speak" with the help of screens.

Through the active or passive display on the screen, customers can check the detailed information of the product in real-time, including core selling points, usage instructions, etc., while merchants can dynamically adjust the display content of the product to provide more accurate product information.

The screen next to cosmetics displays the core selling points of the product. When the displayed product is replaced, the screen content can also be adjusted accordingly.

In smart shelves, the screen transforms the traditional shelf space into a digital information field that can respond immediately and update dynamically.

The products on the shelves are no longer isolated individuals. The screen endows them with multi-dimensional displays: showing inventory status, providing traceability information, and suggesting associated collocations - it makes the shelf an information hub.

Breaking Down the Barriers Between Online and Offline

In the smart shelf system, the value of the screen lies in its ability to break down the thick information barrier between online and offline.

When customers are attracted by the goods on the shelf, they can scan the QR code on the adjacent screen to jump to the brand's mini-program with one click, check detailed parameters, matching suggestions, real user reviews, and immediately add to the shopping cart or enjoy exclusive online discounts.

The linkage between electronic price tags and online malls.

This integrated state not only retains the sense of security of "what you see is what you get" in offline stores but also introduces the depth of online information, thus realizing the interconnection between online and offline.

A screen embedded in the shelf can not only flexibly expand the breadth of information but also vividly demonstrate the coolness of the moment when a drink is opened, show the delicate luster of a beauty product after makeup, or disassemble the core functions of complex electronic products.

The beverage advertisement on the screen brings customers the imagination of coolness and comfort.

This power beyond words transforms the characteristics of goods into perceivable emotions and values, upgrading the shelf from a silent displayer to a vivid commentator.

From Traditional to Modern: A Real-Time Inventory "Sentry"

Traditional retail shelves often rely on paper labels or manual updates of information, while the screens on smart shelves can monitor the inventory of goods on the shelves in real-time, displaying the exact remaining inventory quantity and the latest product price.

Through the screen, customers can intuitively see the saleable status of the goods in the current position (such as in stock, low stock, out of stock). When a product is about to be sold out, the screen can issue an alarm to notify the staff to restock in time.

The electronic price tag screen of the mall shelf indicates that the inventory is out of stock.

From Static to Interactive: A Sharp Consumer "Observer"

When the screen leverages the Internet of Things and AI, it becomes a sharp consumer observer. It can capture passenger flow heat and stay time through induction modules, and dynamically adjust the screen content in combination with background sales data.

For example, at a beauty counter, when a customer picks up a bottle of essence, the screen can automatically sense and play relevant introductions, immediately display ingredient analysis, suitable skin types, and real-person trial effect comparisons, and even provide AR virtual makeup try-on functions.

Midea's smart induction shelf. When a customer picks up a related product, the shelf screen automatically displays the product's information.

This scenario-based "shelf as a medium", through the screen as an external device, allows information to actively adapt to consumers, rather than requiring consumers to struggle to find it.

Multiple Ways to Use Shelf Screens

When the screen is deeply integrated into the gaps of the shelf, its visual expressiveness makes it a key carrier to attract attention and increase exposure.

Smart Stitching: Enhancing Visual Impact

In the shelf area, multiple adjacent screens are seamlessly combined to form a huge display surface, creating a high visual impact effect.

The narrow and long screens in the gaps between shelves, although not connected to each other, can also display coherent animation advertisements, allowing customers' eyes to naturally move from one screen to another, forming a flowing visual effect.

Independent Display: Showing Rich Information

Each screen operates independently, displaying differentiated content according to the goods or strategies in its corresponding position.

For example, the screen in front of the milk powder shelf displays videos of organic milk sources, the adjacent screen in the supplementary food area plays nutrition recipes, and the screen in the beauty area presents exclusive makeup try-on effects. This highly matches the screen content with the goods, improving the efficiency of information conversion.

iMGS shelf screen, showing the try-on effect of adjacent beauty products.

Synchronous Display: Adding a "Spotlight" to Advertisements

The shelf screens in the store area simultaneously play new product launches or promotional advertisements, creating a unified voice and forming a screen-swiping effect to ensure that key information reaches all audiences without dead angles.

The shelf screens synchronously display current promotional information.

The grand scene of smart stitching, the personalization of independent display, and the strong rhythm of synchronous display essentially all use shelf screens to create a strong visual impact at the visual level to achieve different marketing effects.

The screen, for the traditional shelf, is a creative digital extension. It injects new functions such as dynamic narration, intelligent interaction, and visual impact into the originally static shelf, allowing goods to "talk" with customers.