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Under the wave of digitalization, traditional shelves are quietly undergoing profound changes. In the past, shelves were just simple places to display goods, but with the help of screen technology, they are transforming into a digital medium that can "speak".

In the era of booming e-commerce, online platforms, with their price advantages and logistics distribution, have made more and more consumers tend to choose the mode of online ordering + instant delivery, which has greatly dispersed the customer flow of offline supermarkets.

The electronic screens of trendy toy stores not only appear as traditional media, but also evolve into the "digital skin" of the space, creating an immersive trendy theater with cool audio-visual language.

Window displays, as the ‘face’ of a shop, have always been a creative stage for focusing attention, and each carefully crafted little space tells a different story.

More than 40 years ago, a game based on simple block graphics was born - "Tetris". Players rotate and move different blocks to make them splice together to fill a whole row or column. In the field of commercial display, there are also screens with similar gameplay, using different numbers of "blocks" to build a whole, which is the LCD spliced screen.

Traditionally, outdoor brand stores mostly construct spatial narratives through physical displays to showcase the brand’s “outdoor genes”. The integration of screens has pushed this traditional spatial narrative to a new dimension.