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Recently, luxury brand Louis Vuitton opened a new pop-up store in New York. The entrance features an 18-meter curved tunnel composed of 50 flexible OLED screens, which plays makeup art videos at a rate of 24 frames per second, guiding customers to transition naturally to the product experience area.

In recent years, the tech industry has frequently talked about the concept of "Internet of Everything"—for example, one smartphone controlling multiple computers, or a single app managing all home appliances. The connection between devices has become an inevitable trend, and this interconnection is not limited to personal daily life; it also shows great potential in the commercial display sector.

Regarding screen display technologies, you may often hear professional terms such as LCD, OLED, Mini LED, and Micro LED, but it's always confusing to figure out the differences between them.

The electronic screens of trendy toy stores not only appear as traditional media, but also evolve into the "digital skin" of the space, creating an immersive trendy theater with cool audio-visual language.

Window displays, as the ‘face’ of a shop, have always been a creative stage for focusing attention, and each carefully crafted little space tells a different story.

Traditionally, outdoor brand stores mostly construct spatial narratives through physical displays to showcase the brand’s “outdoor genes”. The integration of screens has pushed this traditional spatial narrative to a new dimension.