Outdoor Brands Use Screens To Extend Imagination

Traditionally, outdoor brand stores mostly construct spatial narratives through physical displays to showcase the brand’s “outdoor genes”. The integration of screens has pushed this traditional spatial narrative to a new dimension.

In the past, outdoor clothing stores often used physical landscapes to express "natural" elements, such as wood, stone, plants, etc., to create an environment that makes people feel like they are in nature. The screen presents this natural experience to users in another way.

The beautiful screen images can bring natural landscapes into the room, whether it is the coldness of the snow-capped mountains, the greenness of the forests, or the vastness of the wilderness, they can all be displayed in front of you.

Natural scenes that are difficult to replicate in reality can also be perfectly presented in space through screens, thus breaking the limitations of physical space and blurring the boundaries between space and nature step by step.

The natural images presented on the screen allow users to feel the strong outdoor atmosphere even in the city, as if they were in a real mountain. This imaginative image inspires users' interest and love for outdoor sports, allowing them to quickly enter the state of "outdoor adventure" and be ready to challenge their limits at any time.

From the brand level, through the screen, the brand can integrate its own outdoor cultural genes with natural elements to further convey the brand's spirit of exploration and outdoor lifestyle. At the user level, the images constructed by the screen can bring a unique spatial conception and experience, allowing people to cross the boundaries between the city and nature and immersively perceive the grandeur of the outdoors in the store.

The scene experience created by the screen can inspire users' "outdoor imagination", but more important than imagination is the "functionality" of the product itself. The dynamic screen is precisely one of the media for displaying the professional performance of the product.

Screens are placed in the outdoor product display area, and customers can view key parameters such as materials and functions of various outdoor equipment by touching and sliding the screen. Compared with traditional text displays, screens have more presentation methods and can be combined with videos to transform originally boring parameters into perceptible images, allowing customers to understand product features more intuitively.

Through augmented reality technology, customers participate in the product customization process through the screen, simulate wearing different outdoor equipment, and view its appearance and effects. For example, when customizing mountaineering clothing, customers can choose different colors and materials and view the customized effects in real time, increasing the user's sense of participation in the customization process.

In order to better display the products, the screen can show the actual effects of the products in the actual outdoor environment through image demonstration. For example, when displaying mountaineering shoes, the screen can play the performance of the shoes on different terrains, such as slippery rocks, snow, muddy ground, etc., highlighting its anti-slip and wear-resistant characteristics.

In addition, through high-definition images, the key technical details of the product can be magnified, such as the stitching process of waterproof clothing and the texture of the anti-slip sole, so that users can see how these details help improve the performance of the product. It can be seen that the scene-based demonstration of the screen allows consumers to clearly understand the professional performance and applicable environment of each product, helping them make the most suitable choice for their needs.

For outdoor brands, introducing screens into stores is not only a technological innovation, but also a deepening of the brand's outdoor cultural narrative.

When customers interact with the brand, the screen can guide them into a deeper brand story, showing how the brand focuses on sustainable development, how to coexist with nature, and even showing the environmental protection practices and social responsibility behind the brand.

In stores, the spirit of adventure is combined with screen displays to play selected videos of outdoor adventure stories, including outdoor adventure experiences shared by explorers, brand ambassadors, or users, or to showcase adventure activities from different themes. The presentation of real stories on different themes can create a good social atmosphere and inspire more people to join outdoor adventure activities.

Based on the screen, outdoor brands can teach customers outdoor survival skills, first aid knowledge, outdoor navigation skills, etc. to help customers improve their outdoor knowledge. The transmission of this knowledge content will eventually feed back to the brand and establish a more professional brand image in the user's cognition.

In essence, outdoor sports have strong scene-related attributes, and the professional core of the brand itself is also an important reference for consumers to make decisions. The screen has obvious advantages in the presentation of real environment shaping, product technology display and brand narrative. As a commercial display manufacturer, iMGS believes that the application of screens in outdoor brand stores will far exceed traditional display functions. Whether in scene simulation, function display, or story construction, the screen is a key fulcrum for leveraging considerable brand effects and conversion effects.