Screen Is The "Digital Skin" Of Trendy Toy Stores

Blind boxes, figurines, and two-dimensional peripherals are becoming the spiritual needs of many young groups. Offline trendy toy stores are also guided by the aesthetic preferences of young users to create avant-garde and trendy space scenes. Based on this, the electronic screens of trendy toy stores not only appear as traditional media, but also evolve into the "digital skin" of the space, creating an immersive trendy theater with cool audio-visual language.

In addition to the concept of products, the "trendy" attribute of trendy toys is also extended to offline stores. Most offline trendy toy stores are mostly trendy and creative. The introduction of screens plays a key role in this regard.

Compared with other stores, the visual style characteristics of trendy toy stores are more inclined to a sense of technology and coolness. As a digital outer layer, the screen can present this visual perception through the expressiveness of the picture. Whether it is bright and eye-catching light and shadow, or cool and shocking 3D animation, they can all be displayed through the screen, adding a cool color to the space to a great extent.

With the help of large screens to display trend-related content, such as street culture, two-dimensional animation, etc., the space atmosphere is consistent with the brand image, and consumers' recognition of the brand's trendy play culture is strengthened.

The scene style of trendy toy stores often pursues more avant-garde creative concepts, such as industrial style, futuristic style or cyberpunk style, which are all classic style combinations of trendy toy stores. These styles with a sense of technology can be integrated with the screen.

For example, industrial-style trendy toy stores embed screens into metal-textured walls to display futuristic digital art or dynamic images. Cyberpunk-style trendy toy stores use screens to play neon lights, virtual characters and other elements to let customers enter a virtual world full of high-tech.

The combination of screen and space gives trendy toy stores more possibilities, conveying a strong trendy cultural atmosphere to meet the Z generation's pursuit of novelty.

Trendy toy stores not only sell products, but also sell "fun". Therefore, the scene experience of this type of store is not serious, but full of fun. The screen with interactive functions can just let the brand and users play together.

In trendy toy stores, some small interactive games are set up through the screen, allowing users to interact with virtual characters on the screen through gestures, touch or other sensor technologies, play small games or task challenges, which can not only stimulate consumption, but also enhance users' sense of participation in brand activities.

The screen integrated with AR technology allows users to directly experience the process of virtual unboxing and virtual trial play. When customers scan the QR code on the trendy toy box, the contents of the trendy toy box will be displayed on the screen, and they can even rotate and view the details to experience the same feeling as actually opening the box.

Customers can also interact with virtual characters, control the characters to perform simple actions, and experience more functions and gameplay of trendy toys.

The virtual interactive function of the screen makes trendy toys not only limited to exhibitions, but also breaks the dimensional wall, turning the store into an interactive and explorable fun space.

Trendy toys derived from IPs such as animation, movies, and novels have their own unique background stories and personality settings. Play short films or animations in the store to tell the stories of trendy toy characters, so that customers can better understand the connotations of these toys.

Through the form of screen animation introduction, the depth of the display of trendy toy products is expanded, making it not just an item, but a character with a story and soul, which is easier to arouse users' desire to buy.

Original trendy toys are usually not like traditional IP products. Their design inspiration comes more from the artist's creativity rather than the preset complete story background. This also means that the appearance design and action form of toys have become important criteria for consumers to choose them. Through digital display, customers can click on different trendy toys to understand the design concept, creation background and production process of each toy, thereby increasing users' interest in trendy toy products.

With the help of electronic screens, trendy toy stores can not only display the design of the product itself, but also allow customers to understand its story background more deeply. Compared with traditional display, this method is undoubtedly more vivid and interesting.

In the field of commercial display screens that iMGS is good at, we have observed that the electronic screens of trendy toy stores are quietly transforming. They have transformed from the original billboards to the digital skin of the store, like a layer of flowing visual coat, deeply integrated with the design, interaction and narrative of the trendy toy space.

The jumping colors and dynamic images, whether the style of the trendy toy store is cyberpunk, sweet and fresh or industrial future, the screen can transform these styles into easy-to-perceive trendy language, making customers feel like they are on a small adventure that breaks through the dimension when they enter the store.

The magic of the screen is that it makes the trend not only about "watching", but also about "playing".