Blog

As winter approaches, cities across the country have ushered in a rapid cooling mode. Outdoor screens standing on streets and alleys are also experiencing a silent extreme cold challenge. From giant screens in commercial centers to advertising players on street corners, they cannot be tucked into pockets for warmth like mobile phones. So, how do these screens maintain stable display in freezing conditions?

Recently, an outdoor curved LED display screen with a total length of 440 meters and an area of 1,320 square meters was put into use in the Fountain Promenade of The Dubai Mall. This screen is the longest fixed-installation outdoor LED device in the world.It is reported that the screen is designed with a curved structure, combining inner and outer arcs, presenting a continuous strip shape visually. After completion, it will replace the traditional hoardings and become an important visual installation in this area.

The electronic screens of trendy toy stores not only appear as traditional media, but also evolve into the "digital skin" of the space, creating an immersive trendy theater with cool audio-visual language.

Window displays, as the ‘face’ of a shop, have always been a creative stage for focusing attention, and each carefully crafted little space tells a different story.

Traditionally, outdoor brand stores mostly construct spatial narratives through physical displays to showcase the brand’s “outdoor genes”. The integration of screens has pushed this traditional spatial narrative to a new dimension.

Clothing has both practical and fashionable attributes, and electronic screens just echo this attribute. In terms of practicality, screens can quickly convey product information, save labor costs, and help brand growth; in terms of fashion, through carefully designed visual content and interactive experience, screens can convey the brand's unique style and create a unique interest and atmosphere for the space.