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Traditionally, outdoor brand stores mostly construct spatial narratives through physical displays to showcase the brand’s “outdoor genes”. The integration of screens has pushed this traditional spatial narrative to a new dimension.

Clothing has both practical and fashionable attributes, and electronic screens just echo this attribute. In terms of practicality, screens can quickly convey product information, save labor costs, and help brand growth; in terms of fashion, through carefully designed visual content and interactive experience, screens can convey the brand's unique style and create a unique interest and atmosphere for the space.

The screen not only allows delicious food to be "seen", but also shows the freshness of the food to the greatest extent, visually conveying people's imagination of the taste of the food. However, the application of screens in restaurants is not limited to this.

Since the beginning of summer, many places issued a high temperature warning, the highest temperature in local areas can reach 39 ℃. In the heat wave swept, can not stand the high temperature is not only people, even all kinds of displays are the same ‘old crime’.

One is a two-dimensional plane, the other is a digital medium, and they seem to be very different things from each other. However, with the power of technology, these two different advertising mediums are rapidly merging.