Clothing has always had the dual attributes of fashion and practicality, but in stores, there are different answers to how to effectively convey these attributes to users. Among them, some brands choose to use electronic screens as a fulcrum. The reason is simple. Compared with poster images, electronic screens can provide dynamic and realistic images, and better present the appearance and function of clothing products. This does not mean that screens are equivalent to dynamic posters. Displaying products is only part of the value of screens. From a macro perspective, electronic screens are helpful to clothing space in many aspects.
1. Dynamic information reaches people one step faster
Quickly attract consumers' attraction
The dynamic images of large screens, such as model catwalks and product close-ups, can catch customers' eyes more than static displays, especially in crowded shopping malls or street shops, which can quickly attract potential consumers to stop.
Quick marketing information reach
Digital display methods can provide more information than traditional labels. Through clear images and descriptions, customers can understand the unique selling points of clothing, thereby helping customers make purchase decisions faster. Those scrolling discounts, full reduction information or limited-time activities are more flexible than traditional posters and can cover more customers, especially in the promotion season.
Quick replacement of advertising materials
Once the static poster is produced, the content cannot be adjusted in time in a short time, while the electronic screen can change the content at any time according to the needs to ensure that the promotional information, product recommendations, etc. are all the latest. For example, if a product is particularly popular, the series can be displayed on the screen immediately to increase exposure.
2. Save costs, save time, and save space
Save costs and reduce loss links
Every time a traditional poster is updated, it will involve printing, installation, removal and waste disposal. If it is a large-scale chain clothing brand, it will not only occupy a lot of human resources in the long run, but the cost and loss are even more amazing.
The digital content of the electronic screen completely eliminates the printing, transportation and storage costs of advertising materials. You only need to upload new content through the background to complete the update.
electronic screens
advertising screens
Save time and update in batches in real time
The screen background update method greatly reduces the time of manual operation. Store staff can adjust the screen content at any place and at any time without changing advertising materials on site. Through the backend system, the promotional information of chain clothing stores can be updated to all stores within a few minutes, avoiding the problem of manual updates one by one and possible update delays.
Save space and expand the boundaries of physical stores
Different forms of advertising screens can be deployed according to the needs of clothing space. Whether it is hanging, wall-mounted, or vertical advertising machines, desktop screens, these flexible and changeable screen forms ensure the advertising coverage in the space without taking up too much space.
In small concept stores, screens are often made into virtual shelves to appropriately reduce the display pressure of small spaces. Through virtual display, as many products as possible can be displayed in a limited space, and the styles can be updated at any time without rearranging the products every time.
Although the initial investment of electronic screens is high, in the long run, they have a long service life and low maintenance costs, which saves both time and space. After a one-time investment, they can be used for a long time, greatly reducing the long-term operating costs of stores.
3. Upgrade to display the multi-dimensional content of the brand
In clothing stores, screens, as a flexible display platform, are not only limited to product display, but also can display the multi-dimensional content of the brand through visual elements and interactive experience.
Content presentation, brand tone "visible"
Through screen content, clothing brands can show the brand's temperament and tone, such as fashionable, retro, and elegant, presenting a more three-dimensional brand image to users. In fashion clothing stores, screens often play fashion blockbusters to further strengthen the brand's modern and trendy impression.
Scene generation, simulating different atmospheres
Through the scene conversion of the screen, different environmental atmospheres can be simulated in the store to bring customers into different story backgrounds. For example, the screens in sportswear stores often use sports lens switching, rapidly changing lines, and exciting music to instantly bring an immersive sports atmosphere.
Interactive experience, making the space interesting
Electronic screens integrate a variety of modern technological means, such as touch screens, projections, virtual reality, etc., to make the space experience more vivid and interesting. For example, some concept stores use virtual fitting functions to allow customers to clearly see the effect of wearing specific clothes without trying them on.
It can be seen that electronic screens are not only a medium for advertising communication, but also an interface for communicating with users, conducting implicit dialogues between brands and consumers. Through this dialogue, the brand's tone and image are enhanced, and deeper emotional value is aroused on the user side.
As mentioned at the beginning, clothing has the dual nature of practicality and fashion, and electronic screens just echo this attribute. In terms of practicality, the screen can quickly convey product information, save labor costs, and help brand growth; in terms of fashion, through carefully designed visual content and interactive experience, the screen can convey the brand's unique style and create a unique fun and atmosphere for the space.
