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Since the beginning of summer, many places issued a high temperature warning, the highest temperature in local areas can reach 39 ℃. In the heat wave swept, can not stand the high temperature is not only people, even all kinds of displays are the same ‘old crime’.

In the age of digitalisation, ‘net’ succinctly symbolises the core feature of modern technology. Just as the poet Bei Dao depicted the complexity of modern society with his one-word poem ‘net’, the Internet and the Internet of Things have created an unprecedented information and communication network by connecting individuals across the globe with their invisible ties.

One is a two-dimensional plane, the other is a digital medium, and they seem to be very different things from each other. However, with the power of technology, these two different advertising mediums are rapidly merging.