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As winter approaches, cities across the country have ushered in a rapid cooling mode. Outdoor screens standing on streets and alleys are also experiencing a silent extreme cold challenge. From giant screens in commercial centers to advertising players on street corners, they cannot be tucked into pockets for warmth like mobile phones. So, how do these screens maintain stable display in freezing conditions?

Traditionally, outdoor brand stores mostly construct spatial narratives through physical displays to showcase the brand’s “outdoor genes”. The integration of screens has pushed this traditional spatial narrative to a new dimension.