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As winter approaches, cities across the country have ushered in a rapid cooling mode. Outdoor screens standing on streets and alleys are also experiencing a silent extreme cold challenge. From giant screens in commercial centers to advertising players on street corners, they cannot be tucked into pockets for warmth like mobile phones. So, how do these screens maintain stable display in freezing conditions?

It is estimated that the average person is exposed to hundreds or even thousands of advertisements every day. These ads come from a wide range of sources, from smartphone screens to street signs. A follow-up question arises: in an environment with highly fragmented attention, is the advertising screen still an effective carrier?