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It is estimated that the average person is exposed to hundreds or even thousands of advertisements every day. These ads come from a wide range of sources, from smartphone screens to street signs. A follow-up question arises: in an environment with highly fragmented attention, is the advertising screen still an effective carrier?

Recently, an outdoor curved LED display screen with a total length of 440 meters and an area of 1,320 square meters was put into use in the Fountain Promenade of The Dubai Mall. This screen is the longest fixed-installation outdoor LED device in the world.It is reported that the screen is designed with a curved structure, combining inner and outer arcs, presenting a continuous strip shape visually. After completion, it will replace the traditional hoardings and become an important visual installation in this area.

Recently, luxury brand Louis Vuitton opened a new pop-up store in New York. The entrance features an 18-meter curved tunnel composed of 50 flexible OLED screens, which plays makeup art videos at a rate of 24 frames per second, guiding customers to transition naturally to the product experience area.

Long waits are often a source of customer dissatisfaction. Whether queuing to pay, waiting for an order, or even waiting for a service, this wasted time easily breeds anxiety and becomes a minus for the user experience.

Most people are probably familiar with the concept of aspect ratio—it is commonly used to describe the proportional relationship between the width and height of an image, video, or display screen. In the commercial display industry, common numerical combinations like 16:9, 4:3, and 21:9 represent screen aspect ratios. Different aspect ratios determine whether a screen is wide, vertical, or square.

In the structure of a store, the exterior facade is an often-overlooked physical element. It serves as the "shell" of the space, with functions limited to sheltering and marking.